Santiago is promoting Barcelona as a destination for incentive trips and corporate events
The Santiago de Compostela Convention Bureau (SCCB) held over 50 meetings with organisers of professional events at IBTM World, between 29 November and 1 December.
Santiago de Compostela Tourism, through its service for the promotion of the city as a congress destination, the Santiago de Compostela Convention Bureau, took part at the IBTM World International Fair, one of the main international professional meetings of the Congress, Conference, Meeting and Event sector, held in Barcelona between 29 November and 1 December.
More than 2,200 exhibitors from 100 countries are taking part in this year's IBTM World. Over 10,000 professionals will also take part at the event, exceeding the 2019 pre-pandemic figures, as a sign of the global recovery that this sector is experiencing and that will continue in the short and medium term. The aim is to continue to consolidate Santiago as a destination for congresses and meetings not only in Spain, but also internationally.
In this sense, in the last four months of the year the congress sector in Santiago is enjoying important activity, with over fifteen important congresses and meetings, with more than 10,000 participants, with a notable level of average expenditure per person.
Thus, last October, Santiago managed to extend the high season with an excess of 160,000 overnight stays, mainly due to holding important congresses and meetings during that month. These included the 13th National Congress of Hospitality, the 12th State Congress of Official Language Schools, the 12th Congress of the Spanish Association of Climatology and the 6th International GEIVEX Symposium, organised by the Spanish Group for Research and Innovation in extracellular vesicles.
The forecast for next year is that the strong reactivation of the congress sector in the city will continue, especially during the last four months of 2023, so that the congress tourism sector will continue to be a strategic tool for extending the high season in the city beyond the central summer months with a high added-value tourist profile.