Santiago takes part for the first time ever in Singapore’s Luxury Travel Market

During the course of the Luxury Travel Market Asia Pacific, Turismo de Santiago will hold more than 60 meetings with luxury tourism professionals in the Asia Pacific region that have expressed their interest in Santiago. This trade fair, which attracts the principal companies and professionals operating in this region, is taking place in Singapore between 5th and 8th September.

This is Turismo de Santiago’s first participation in the ILTM Asia Pacific, which is taking place in Singapore between 5th and 8th September. This event attracts the principal companies and professionals operating in the luxury tourism sector in this vast region, which includes not just China, but also other markets of maximum interest for Santiago such as South Korea or Australia, where the Way of St James has a strong presence. In 2019, Korea ranked eighth in terms of pilgrim numbers, whilst Australia was eleventh.

However, Turismo de Santiago’s main objective for its first participation in this luxury trade show is to target a specific segment of tourists with a high purchasing power and seeking unique and differentiated experiences. This goal is part of the strategy to diversify the city’s tourist demand, channelling promotional efforts into capturing quality tourism.

Luxury tourism, which is also known as high impact tourism, offers major economic advantages for destinations, both in terms of the high average spending of this tourist segment and the multiplying effect. According to Xandra Falcó, President of Círculo Fortuny, Spain’s leading association for high-end industry and excellence, the average expenditure of high impact tourists is four times higher than that of the traditional tourist and generates twice the number of jobs in destinations.

Turismo de Santiago will hold more than 60 meetings with luxury sector professionals from a number of countries in the Asia Pacific region who have expressed their interest in learning more about Santiago’s offer for this travel segment. In this sense, one of the strengths of our city is its outstanding offer in gastronomy and culture, precisely two of the principal values sought by travellers in this segment.

By participating in the Singapore event, Turismo de Santiago is continuing with its drive to promote the city in the major long-distance markets. Indeed, September will also see the municipal tourist board’s participation in the Jata Tourism Expo in Tokyo, targeting the Japanese market and it will also be taking part in a series of workshops focused on the Brazilian and Argentinian markets.